Social Media. Why its critical for your business.

December 17, 2013

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Social media has fundamentally changed the Internet and how people communicate. When you first heard about social media, it was mostly people posting about their personal lives; such as trips, engagements, and what they did over summer break.

Today, social media has and should be part of everyday business practice. Why, you ask?

Well, since marketing has become more interactive, businesses have turned to social media outlets to aid them in branding and getting their message out.  According to a report from eMarketer, a whopping 63.7 percent of Internet users in the U.S. have used social network sites in 2011, and its continuing to grow.

A few other reason why social media is crucial for your business:

  • Build your brand.
  • Increase loyalty.
  • Create personal connections.
  • Provide better customer service experiences.
  • Expand professional networks.
  • Build stronger, more authentic relationships.
  • Early warning trend spotting.
  • Improve search engine ranking.
  • Customers can take you anywhere. ( Mobile devices)
  • Connections on social media can increase sales.
  • Keep an eye on the competition. (by seeing what your followers are saying!)

Now more than ever, social media is a necessity and critical part of today’s business world. Social media provides an instantaneous channel for a “viral effect” of communication. It allows users to converse instantly with millions of people, and it gives each and every single one of those users the opportunity and power to spread YOUR brand!

If you manage social media effectively, you will turn your followers into your own personal marketing force, who will share with their followers and so on and so forth. Your marketing reach could virtually be infinite with just one click of a button!

Smaller businesses can have a reach as wide as some of the biggest corporations out there, like Coca-Cola, McDonalds, etc.

The key to social media success is keeping your social followers happy and engaged, which will improve the chances of your followers becoming something more like a “real life” paying customer. Daily posting and engaging your target market will only grow your business and its bottom line.

By posting daily, you’re showing your followers that your page will, at all times, be innovative and fresh with important information for them; most importantly, that you are always listening to what they have to say!

At the end of the day, when all is said and done, social media is about starting and growing trusting relationships. It’s about word of mouth and sharing. It’s about interactive conversations, and about building a sense of  loyalty and community.

Social media can be overwhelming, but Girard Advertising is here for you and your business!